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The Fascinating History Of Quotation Marks

>The Fascinating History Of Quotation Marks | www.eklectica.in
The punctuation mark is a storied character. Its family tree extends all the way back to the second century BC, when its earliest ancestor sprang into being at the ancient Library of Alexandria. The so-called diple, or “double,” was an arrow-shaped character (>) named for the two strokes of the pen required to draw it, and it was just one of a clutch of proofreading marks devised by a librarian named Aristarchus to help edit and clarify the library’s holdings.

More about this in Shady Characters: The Secret Life of Punctuation, Symbols, and Other Typographical Marks.

Writing and punctuation were fundamentally and permanently changed by the invention of movable type. Time-consuming luxuries such as hand-painted illustrations and elaborate, decorative marks of punctuation fell victim to the economies of scale enabled by this new means of production.

Quotations were rendered in alternative typefaces, enclosed in parentheses, or called out by means of non-typographic methods such as verbs of speaking.

Of late, Britain’s contrarian speech marks seem to be reverting to the once and future norm, and perhaps its ‘technical’ terms will one day do the same. Until that day arrives, take heart that whether you prefer single or double quotation marks, someone, somewhere, will be in agreement with you. The quotation mark, in both its guises, is still in rude health.

The Weird Science of Naming New Products

The Weird Science of Naming New Products | www.eklectica.xyz
For decades, corporations have turned to creative people for their naming needs, with varying results. In 1955, a Ford Motor marketing executive recruited the modernist poet Marianne Moore to name the company’s new car. The marketing department had already created a list of 300 candidates, all of which, the executive confessed, were “characterized by an embarrassing pedestrianism.” Could the poet help? In a series of letters, Moore proposed dozens of notably nonpedestrian names — Intelligent Whale, Pastelogram, Mongoose Civique, Utopian Turtletop, Varsity Stroke — but the marketing team rejected them all, instead naming the new car (in one of the great disasters, naming and otherwise, in corporate history) after Henry Ford’s son, Edsel.

Today roughly 500,000 businesses open each month in the United States, and every one needs a name.

A Brief History of Kissing in Movies

A Brief History of Kissing in Movies | eklectica.in
Who was your first kiss? Not the actual, physical kiss — that is really none of my business — but a witnessed meeting of two mouths on-screen? Was it the smooching pooches in “The Lady and the Tramp,” their lips serendipitously joined by a strand of spaghetti? Jack and Rose in the boiler room of the Titanic? Jack and Ennis in “Brokeback Mountain”? Cher and Nicolas Cage in “Moonstruck”? Or was it an older, more canonical osculation, from the era when a kiss was as far as an on-screen pair were allowed to go, with or without the benefit of clergy? Bogey and Bergman in “Casablanca”? Bergman and Cary Grant in “Notorious”? Grant and Eva Marie Saint or Grace Kelly or Katharine Hepburn?

A Brief History of the Rubber Band

A Brief History of the Rubber Band | www.eklectica.in #eklectica
Cheap, reliable, and strong, the rubber band is one of the world’s most ubiquitous products. It holds papers together, prevents long hair from falling in a face, acts as a reminder around a wrist, is a playful weapon in a pinch, and provides a way to easily castrating baby male livestock… While rubber itself has been around for centuries, rubber bands were only officially patented less than two centuries ago. Here now is a brief history of the humble, yet incredibly useful, rubber band.

The real meanings behind puzzling expressions we still use today

The real meanings behind puzzling expressions we still use today | www.eklectica.in

The phrase “cut to the chase” doesn’t mean what you think it means.

The common descriptor, like many other popular sayings, is one of many anachronisms that creep into everyday usage. For some reason, antiquated phrases have a way of sticking around.

“Successful terms tend to be ones that we don’t notice,” says Dave Wilton, a linguist and author of Word Myths: Debunking Linguistic Urban Legends, in an interview with Mashable. He also runs the etymology site Word Origins.

Have you ever stopped and wondered why you say pitch black? What does “pitch” actually even refer to? Questioning that can take you on a deeper dive in etymology.

The Stimulating History of Coffee

The Stimulating History of Coffee | eklectica.com
You don’t speak Turkish. You don’t speak Finnish. You don’t speak Mandarin or Cantonese. None of these languages is remotely related to English. In fact, none of these languages are even in the same language family. Yet you can recognize, within the two quick syllables of kah-vay, ka-vee, and ka-fay, the word you know as coffee.