Secrets of Addictive Games

8 years ago, Jason Kapalka & a couple of friends devised a puzzle game they called Bejeweled. Since its debut, Bejeweled addicts have frittered away around $300M -& more than 6B hours—on the game and its sequel. We asked Kapalka for his take on some of the most addictive puzzlers ever made and why we can’t quit playing them….

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