Bollywood – innovative marketing of 3 Idiots & Paa

Aal Izz Well… I’m sure you would have heard this a hundred times by now. “3 idiots” has seen a grand opening and is running to packed houses across the country. The man behind the magic is none other than Aamir Khan, Bollywood’s very own Piyush Pandey. But the real magic he has weaved is the innovative marketing campaign, which has managed to grab eyeballs and draw the attention of Tom, Dick and Harry. From butt chairs to innovative stickers, unconventional trailer and music releases to Alternate Reality Gaming (that’s right!), the “3 idiots” promotional strategy has it all.

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