Measuring The Google Effect on People’s Memory – Can You Google Where You Left Your Car Keys?

Betsy Sparrow, assistant professor at Columbia University is setting out to prove that all of this googling, binging, dogpiling and yahooing around the internet is impacting how we remember things. A psychology grad student at Harvard at the time, this led Betsy to ponder the modern-day equivalent of the search for the meaning of life: “How did we used to remember things like this before the Internet?”

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