11 brand names with plural problems

11 brand names with plural problems | eklectica.in
Companies generally do not have an official position on how to pluralize their brand names, because they do not want you to pluralize them at all. To protect their trademarks, companies need to keep them from becoming generic terms. They don’t want people to use band-aids (generic), but Band-Aid brand adhesive bandages. They don’t want people to eat oreos, but Oreo cookies.

But the pluralizing is going to happen anyway (even in the companies’ own advertising campaigns). This is just how we talk about things. Nobody asks for adhesive bandages. Everybody eats Oreos. There are some brands, however, that people aren’t quite sure how to talk about.

Source: 11 brand names with plural problems – The Week




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