But this could be an illusion: Once we’re bothered by something, we tend to notice it more. So it could be that the business buzzwords that make me cranky are no more significant than the guy who bumps my chair when he walks past–which, on second thought, isn’t a big deal, he’s been doing it for years.
Not so, it seems.
I started to run quick statistical analyses of the published language when readers requested an investigation, and found that many idiotic, annoying, or just useless buzzwords and phrases really have infested our inboxes in the last 10 years. Some words are fun or informative. These words are not. If you find that these catchwords frequently litter your conversations or presentations, it’s probably time to consult a thesaurus.